Mobile websites are traffic pullers and bring in huge amount of web sales. By creating optimised mobile sites, one can increase the user base and thus sales. Wider user base is the immediate effect of Internet. For this reason, companies which want to grow exponentially should create a strong web presence. Moreover, as the preferences of customers are changing from desktop to smart phones and tablets, it is a smart move to create mobile websites. Checking out on mobile sales market, it appears that year 2013 witnessed 48% rise in sales of mobile gadgets. People are becoming techno friendly and thus smart phones and tablets are ruling online sales paradigm and the rising era of Mobile blogging. The basic advantages of mobile website are as follows: Wider User base: Undoubtedly mobile sites stretch the user base by leaps and bounds. Statistics suggest that half of the world uses mobile phones for searching things on the net. From business point of view a record breaking 67% people search anything through their smart phones. Also, the 'click and collect' facility increases the user base by a Godzilla size. Advertising overseas: Mobile websites can be browsed from any corner of the world. Companies selling stuff online can use this wide spread podium to advertise and market their services and products. This would increase the visibility to larger mass of customers. Thus, when you want to cover the local and overseas market, avail mobile sites for it. Monetising business: Compared to very many other forms of advertising tactics and strategies, mobile marketing is economical. As it has a 'pandemic effect', it is bound to give exceptional results. This way, you can stretch your audience base and save lot of money through mobile marketing.

The above mentioned reasons aid in zeroing down on the fact that mobile websites are a must for any business. Moreover, sales of mobile devices are amplifying on a daily basis. By next year mobile sales would outshine desktop sales. Thus, it is the time to be smarter and create mobile website for your company. If you decide on having a mobile friendly website for your business, don't forget to take a look into best practices of mobile website design